Amazon Prime Day* has arrived a little earlier than usual this year. Exclusively for Prime members, the main event runs from 23rd to 26th June, but some offers are already live, and there are huge savings to be had!
It's easy to get caught up in the hype, so we've put together our own guide to savvy shopping:
1 - There are some huge reductions on amazing products, but if you didn't want the item before seeing it on sale, you might be impulse buying - look for things you know you want and need to avoid buyer's regret, or make a wishlist on your Amazon account in advance!
2 - Check the price history of a product - make sure you are getting a real bargain! Most Amazon listings now contain a link to check this over the last 30 days. If the price has been reduced and increased during this time, it's likely that the item will be reduced further, and you're not missing out if you don't purchase immediately.
3 - Check reviews! Sometimes, 'buy cheap buy twice' can mean spending more than you would have. Some items on Amazon are sold by third parties, and sometimes they simply are too good to be true.
4 - See how much the product is elsewhere before ordering. You might be surprised to find the identical product for less on a different site when you shop around!
5 - Don't blow your budget. Getting caught up in the hype can make you justify purchases. Decide how much you can spend and stick to it! There will be more sales later in the year, so if you're thinking ahead to Christmas, you could potentially save even more by waiting and saving up in the meantime.
6 - Prime Day is full of fast-changing promotions and short-term promotions. 'Deals of the Day' are offers lasting for 24 hours, whereas Lightning Deals are shorter-duration offers on items that are likely to sell out quickly. Depending on your account settings, you can get notifications from Amazon as soon as an item on your wishlist reduces in price, meaning you can move quickly on Lightning Deals, and keep an eye on other items.
